• How do you measure up?

    Benchmark
    your business
    Read more »
  • Take a look at the future

    Set out your Vision
    and Strategy
    Read more »
  • What they really think

    Surveys and
    Marketing
    Read more »
  • A matter of balance

    Construct your
    Balanced Scorecard
    Read more »
  • Success is not what you think

    Coaching &
    Mentoring
    Read more »
  • Can do; do do - not a Dodo

    Process
    Improvement
    Read more »
  • Teach'm right

    Training &
    Skills
    Read more »
  • Don't reinvent the wheel

    Best Practice Visits
    Visits
    Read more »
 

Contact Us

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Effective marketing is the cornerstone of any successful business and marketing strategies should be based upon a clear understanding of your customers. However, surveys are frequently so poorly undertaken that they are a waste of effort and result in confusion over what your marketing should be achieving.

The Process

Identify your ‘Order Winning Criteria’ and find out what is important to your customers. Organise your business to deliver on it and then tell your existing and potential customers about it.

The Output

  • A Dialogue between your business and your customers.
  • Understanding of what affects your customers’ buying decisions.
  • A focus upon what is really important to your customers.
  • A message that is clear and meaningful to your customers

Watch

Marketing Overview

Marketing (Amplicon Case Study)