How do you measure up?Benchmark
your businessRead more »
Take a look at the futureSet out your Vision
and StrategyRead more »
What they really thinkSurveys and
MarketingRead more »
A matter of balanceConstruct your
Balanced ScorecardRead more »
Success is not what you thinkCoaching &
MentoringRead more »
Can do; do do - not a DodoProcess
ImprovementRead more »
Teach'm rightTraining &
SkillsRead more »
Don't reinvent the wheelBest Practice Visits
VisitsRead more »
Effective marketing is the cornerstone of any successful business and marketing strategies should be based upon a clear understanding of your customers. However, surveys are frequently so poorly undertaken that they are a waste of effort and result in confusion over what your marketing should be achieving.
Identify your ‘Order Winning Criteria’ and find out what is important to your customers. Organise your business to deliver on it and then tell your existing and potential customers about it.
- A Dialogue between your business and your customers.
- Understanding of what affects your customers’ buying decisions.
- A focus upon what is really important to your customers.
- A message that is clear and meaningful to your customers